Internal Tool
Nova Studio
Custom CMS and editorial workflow for a creative team.
What we worked on
- Custom CMS
- Editorial Workflow
- Internal Tooling
Year completed
2024
Nova Studio is a small creative agency that needed a content engine of their own. We built them a custom CMS, an editor that mirrors their workflow, and an asset pipeline that stops slowing them down.
Background
Off-the-shelf CMS tools forced Nova's editors into rigid templates that didn't match how they actually wrote. We built something opinionated for their team — block-based, fast, and tailored to the way they ship campaigns.
Challenges
Designing a flexible content schema that creative editors could trust, while keeping the underlying data clean enough to power their public site, newsletters, and pitch decks from a single source.
Outcome
Editorial output doubled within a quarter. The team retired three separate tools they used to lean on and now publish straight from Nova Studio across every channel.
